The contractor will provide counsel, strategies and content additions for myplate.GOV to support user engagement and motivation. The contractor will also support content updates for…

Ended Awarded Last action

Contract number
12319821F0091
Awardee
Awarding agency
Obligated
$6,503,995

Award facts

Opportunity
  • 12319821Q0082 Solicitation number
Contract value 100% obligated
  • $6,503,995.07 Current, with exercised options
  • $6,504,995.07 Potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Set-aside
Total Small Business
Competition
Full and Open Competition Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Place of performance
Manasquan, NJ 08736, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00006 · Modification P00006 is issued to remove expiring fiscal year 2021 funding in accordance with 31 USC subtitle II, chapter 15, subchapter IV. -$1,000
Other Administrative Action P00005 · In accordance with far 52.243-4, changes, and pursuant to the executive order issued on january 20, 2025, directing the elimination of radical and wasteful… $0
Exercise an Option P00004 $1,477,594
Supplemental Agreement for work within scope P00003 · The purpose of this modification is to add two new clins 2003 and 3003 for software fees for center nutrition policy and promotion (CNPP) support services. $4,320
Exercise an Option P00002 $1,439,104
Exercise an Option P00001 $1,398,592
Original award $2,185,385

About this award

Written by GovTribe AI ·

The Food and Nutrition Service issued a BPA call to Urban Emu, LLC valued at $6.5 million on September 30, 2021, under the Multiple Award Schedule (MAS) contract with the General Services Administration. The call requires the contractor to provide counsel, strategies, and content additions for MyPlate.gov to support user engagement and motivation, as well as content updates for DietaryGuidelines.gov and NESR.USDA.gov. Performance occurs in Manasquan, New Jersey. The call is set aside for total small business. Modification P00006, issued to remove expiring fiscal year 2021 funding, reflects the call's ultimate completion date of September 29, 2025. Pricing is firm fixed price.

Description

As the agency reported it.

The contractor will provide counsel, strategies and content additions for myplate.GOV to support user engagement and motivation. The contractor will also support content updates for dietaryguidelines.GOV and nesr.USDA.GOV.

Quick answers

Who was awarded contract 12319821F0091?

12319821F0091 was awarded to Urban Emu, LLC by Food and Nutrition Service (Department of Agriculture) on September 30, 2021.

How much is contract 12319821F0091 worth?

The government has obligated $6,503,995 on 12319821F0091. Its potential value, with all options, is $6,504,995.

Is contract 12319821F0091 an order under another contract?

Yes. 12319821F0091 is a BPA call under 47QTCA20D003Z-12319821A0023, a blanket purchase agreement, on Multiple Award Schedule (MAS).

Was contract 12319821F0091 competed?

The extent of competition for 12319821F0091 was full and open competition. It was set aside: Total Small Business.

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