Zenith Asset Company, LLC

Goldsboro, NC Doing business as Best Western Plus Part of ZMC Hotels, Inc.

UEI
TZFMXAY6Z9L8
CAGE
4F6W9
Primary NAICS
721110 Hotels (except Casino Hotels) and Motels
SAM.gov registration
Active through

Company facts

Self-certified in SAM.gov
  • For Profit Organization
Entity structure
Corporate Entity (Not Tax Exempt)
NAICS codes registered in SAM.gov
Corporate family
SAM.gov registration date
Physical address
909 N Spence Ave, Goldsboro, NC 27534, USA

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Recent federal awards

Zenith Asset Company, LLC's 5 most recent federal contract and grant awards, newest first. Amounts are dollars obligated.
Award Agency Obligated Awarded
Transportation/travel/relocation- travel/lodging/recruitment: lodging, hotel/motel Contract · FA480926FG005 Air Combat Command $212,425
Transportation/travel/relocation- travel/lodging/recruitment: lodging, hotel/motel Contract · FA480925FG030 Air Combat Command $46,420
Hotels will provide rooms for military members according to the BPA Contract · FA480925FG001 Air Combat Command $248,282
Recruitment hotels Contract · FA480924FG009 Air Combat Command $274,954
Lodging seymour johnson AFB, NC Contract · FA480923P0050 Air Combat Command $0

About Zenith Asset Company, LLC

Zenith Asset Company, LLC, operating under the trade name Best Western Plus, is a for-profit corporate entity registered in SAM.gov since June 6, 2006, with headquarters located at 909 N Spence Ave, Goldsboro, North Carolina 27534. The company specializes in providing temporary lodging and accommodation services to the U.S. federal government, with a primary focus on supporting military personnel requirements across multiple Air Force installations. Zenith Asset Company leverages its Best Western Plus property in Goldsboro, North Carolina to deliver hotel rooms and housing solutions that support military operational needs, training activities, and personnel mobility initiatives, with particular emphasis on serving Seymour Johnson Air Force Base and surrounding military facilities.

Zenith Asset Company, LLC has demonstrated sustained performance delivering temporary lodging services through multiple prime federal contract awards issued primarily by the Air Combat Command and Air Education and Training Command. The company's contract awards have supported diverse military personnel needs, including accommodations for recruits, reservists, service members on temporary duty assignments, and troops requiring transient housing. Notable contract awards include a $351,518 Blanket Purchase Agreement Call for reservist lodging (October 1, 2022 through September 30, 2023), a $274,954 BPA Call for recruitment hotel services (October 1, 2023 through September 30, 2024), a $248,282 BPA Call for military member hotel rooms (October 1, 2024 through September 30, 2025), and more recent awards including a $46,420 BPA Call (July 29, 2025) and a $45,260 BPA Call (October 1, 2025). Additional awards include a $63,994 Purchase Order set aside for small businesses for lodging at Seymour Johnson Air Force Base and air show support (May 16, 2023), and a $14,406 BPA Call from Air Education and Training Command for troop lodging (October 1, 2022). Historical task order issuances under the company's Blanket Purchase Agreement have consistently exceeded $1.4 million annually from fiscal years 2021 through 2025, demonstrating reliable performance and sustained demand for the contractor's services. All identified awards have been issued on a firm-fixed-price basis, and the majority carried no set-aside designations, with the exception of the May 2023 purchase order which was designated as a total small business set-aside.

Zenith Asset Company, LLC currently holds a multiple-award Blanket Purchase Agreement (BPA) Indefinite-Delivery, Indefinite-Quantity (IDIQ) contract awarded by Air Combat Command with an effective date of July 28, 2025, and an ultimate completion date of July 27, 2030. This contract vehicle carries a ceiling value of $1,500,000 and was awarded without set-aside designation, providing the Air Force with the flexibility to issue firm-fixed-price task orders for temporary lodging and accommodation services at the contractor's Best Western Plus facility in Goldsboro, North Carolina. The IDIQ contract enables Air Combat Command and related Air Force entities to procure hotel rooms and housing solutions on an as-needed basis to support military operational requirements, training activities, recruits, reservists, temporary duty assignments, and transient operations near Seymour Johnson Air Force Base. This indefinite-delivery, indefinite-quantity structure represents the Air Force's strategic approach to securing reliable temporary accommodation capacity in proximity to major military installations while accommodating fluctuating lodging requirements across multiple locations. The contract reflects a continuation and expansion of Zenith Asset Company's longstanding relationship with the Air Force, which previously maintained an earlier BPA IDIQ agreement in effect since June 2020 that generated substantial annual task order activity.

Quick answers

What is Zenith Asset Company, LLC's UEI?

Zenith Asset Company, LLC's Unique Entity ID (UEI) in SAM.gov is TZFMXAY6Z9L8.

What is Zenith Asset Company, LLC's CAGE code?

Zenith Asset Company, LLC's CAGE code is 4F6W9.

What is Zenith Asset Company, LLC's primary NAICS code?

Zenith Asset Company, LLC's primary NAICS code is 721110 (Hotels (except Casino Hotels) and Motels).

Where is Zenith Asset Company, LLC located?

Zenith Asset Company, LLC's physical address in SAM.gov is 909 N Spence Ave, Goldsboro, NC 27534, USA.

Is Zenith Asset Company, LLC registered in SAM.gov?

Yes. Zenith Asset Company, LLC's SAM.gov registration is active through February 2, 2027.

Who is Zenith Asset Company, LLC's parent company?

Zenith Asset Company, LLC is part of ZMC Hotels, Inc.

What is Zenith Asset Company, LLC's most recent federal award?

Zenith Asset Company, LLC's most recent federal contract award is Transportation/travel/relocation- travel/lodging/recruitment: lodging, hotel/motel (FA480926FG005), from Air Combat Command, on October 1, 2025.

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