Rethink Autism Inc.
New York, NY
- UEI
- NTW1TLQ52MB6
- CAGE
- 61CH4
- Primary NAICS
- 611710 Educational Support Services
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 49 W 27th St Fl 8, New York, NY 10001, USA
- Website
- rethinkfirst.com
- Founded
- 2007
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $0 |
| FY2025 | $368,710 |
| FY2024 | $368,710 |
| FY2023 | $368,710 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Seesaw Learning Inc. | San Francisco, CA | 611710 Educational Support Services |
| Imagine Learning LLC | Tempe, AZ | 611710 Educational Support Services |
| Edynamic Holdings, LP | Hoboken, NJ | 611710 Educational Support Services |
| Carnegie Learning Inc. | Pittsburgh, PA | 513130 Book Publishers |
| Thinklaw | Las Vegas, NV | 611710 Educational Support Services |
About the company
Rethink Autism Inc. is a for-profit educational technology company headquartered in New York that specializes in developing web-based instructional support platforms and training resources for students with cognitive and behavioral disabilities. The company has established itself as a specialized vendor to the Department of Defense Education Activity (DoDEA), leveraging its expertise in creating digital solutions tailored to support pre-kindergarten through 12th-grade students with moderate-to-severe disabilities across the DOD school system. Rethink Autism maintains a long-standing relationship with federal agencies, having been registered in SAM.gov since June 2010, and continues to serve as a prime contractor for specialized educational technology solutions.
Rethink Autism Inc. has delivered federal contract services exclusively through the Department of Defense Education Activity on a prime contractor basis, with no set-aside designations applied to any awards. The company has received multiple firm fixed-price delivery orders totaling approximately $1.76 million across five separate contracts awarded between August 2021 and September 2025. Specifically, the company provided a $173,335 delivery order (August 2021-July 2022) for comprehensive web-based support serving teachers of K-12 students with moderate-to-severe disabilities; a $353,720 delivery order (August-August 2022) for web-based instructional support platforms; consecutive $368,710 delivery orders for fiscal years 2023-2024 and 2024-2025 providing similar web-based instructional support services; and most recently a $368,710 delivery order awarded September 2025 with completion targeted for September 2026. All delivery orders emphasize direct delivery of online tools, resources, and teacher training specific to classrooms serving students with cognitive and behavioral disabilities. Additionally, Rethink Autism served as a subcontractor to Humana Government Business Inc. in June 2021, providing medical necessity assessments for Applied Behavior Analysis (ABA) services with care management dashboard capabilities and additional autism care delivery services focused on outcome measures and educational materials.
Rethink Autism Inc. holds a single-award Indefinite Delivery Contract (IDC) with the Department of Defense Education Activity valued at $5.485 million, awarded on August 1, 2022, with performance extending through June 30, 2027. This IDC represents the parent vehicle for all recent delivery orders and provides comprehensive web-based instructional support platforms and resources designed for pre-kindergarten through 12th-grade classrooms across the DoDEA school system serving students with cognitive and behavioral disabilities. The contract was awarded via special notice solicitation on a sole-source basis without set-aside designation, with DoDEA determining that competition would not be advantageous given the specialized nature of Rethink Autism's platforms and the company's demonstrated expertise in serving students with special needs within the DOD education system. As of the most recent data, DoDEA has exercised three firm fixed-price delivery orders under this IDC totaling approximately $1.09 million, with the contract demonstrating recurring annual utilization patterns and significant remaining capacity for additional task orders through June 2027. Services delivered under this IDC include teacher training on platform functionality, direct instructional material delivery to students, and provision of specialized online tools and resources designed to support educators working with students requiring special educational accommodations, with all performance occurring in New York, New York.
Quick answers
Is Rethink Autism Inc. registered in SAM.gov?
Yes. Rethink Autism Inc.'s SAM.gov registration is active through August 11, 2027.
How much has Rethink Autism Inc. received in federal contracts?
Federal contracts obligated $368,710 to Rethink Autism Inc. in fiscal year 2025 and $1,106,130 in fiscal years 2023 through 2027.
How does Rethink Autism Inc. rank among federal contractors?
Rethink Autism Inc. ranked #31 in NAICS 62419 and #38 in NAICS 6241 in FY2025.
What is Rethink Autism Inc.'s most recent federal award?
Rethink Autism Inc.'s most recent federal contract award is Provide support for students with autism and behavior disabilities (HE125425FE774), from DOD Education Activity, on September 15, 2025.
On GovTribe
See Rethink Autism Inc.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors