Retaaza LLC
Atlanta, GA
- UEI
- XNH3NHUVX126
- CAGE
- 99WF7
- Primary NAICS
- 424480 Fresh Fruit and Vegetable Merchant Wholesalers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- SAM.gov registration date
- Physical address
- 3423 Piedmont Rd NE #244, Atlanta, GA 30305, USA
- Website
- retaaza.com
- Founded
- 2020
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Consumer Staples
- Food, Beverage & Tobacco
- Food Products
- Food Production
- SIC code
- 51 Wholesale Trade – Nondurable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Grant awards
Grant subawards
| Prime recipient | Prime award | Amount | Awarded |
|---|---|---|---|
| The Reinvestment Fund, Inc. | CLSS00000075006 | $250,000 |
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About the company
Retaaza LLC, a woman-owned small business and minority-owned (Subcontinent Asian American) limited liability company based in Atlanta, Georgia, acts as a prime recipient of federal grants focused on agricultural marketing, farmers' market development, and local food system expansion. The vendor has not won federal contracts; all work is grant-funded.
Retaaza operates as a prime grant recipient under two Department of Agriculture programs. The Agricultural Marketing Service awarded a $625,000 Cooperative Agreement on March 1, 2026, under the Farmers Market and Local Food Promotion Program (CFDA 10.175), running through February 28, 2029. The project delivers training and technical assistance in marketing and business planning to direct-market farmers, and boosts customer demand through consumer-facing events and social media campaigns, with performance in Georgia. The same agency awarded an earlier $400,000 Project Grant (dated September 30, 2022, with ultimate completion February 29, 2025) to establish a mobile farmers market connecting farmers with markets, preventing waste, and increasing farmer income streams in communities facing transportation barriers. Retaaza also received a sub-grant award on November 23, 2025, under the Healthy Food Financing Initiative (HFFI) Food Access and Retail Expansion (FARE) Fund administered by The Reinvestment Fund, Inc. as prime grantee; the FARE Fund provides loans, grants, and technical assistance for food access projects and fresh food retail expansion in underserved areas.
The vendor's award footprint is nascent: three awards total (two prime, one sub) spanning four years, with $1 million combined obligation. Customer concentration is entirely within the Department of Agriculture, split between the Agricultural Marketing Service (two awards) and the Rural Housing Service. Activity shows an award per year across 2022, 2025, and 2026, with no parent contracts, BPAs, or GWACs in the footprint.
SBA capabilities narrative
We buy fresh, local food from farmers and sell it to businesses that want to buy it. We then donate food to organizations that work with those who are food insecure.
Quick answers
Is Retaaza LLC registered in SAM.gov?
Yes. Retaaza LLC's SAM.gov registration is active through July 8, 2027.
What is Retaaza LLC's most recent federal award?
Retaaza LLC's most recent federal grant award is This project seeks to increase market opportunities and sales for direct-market farmers by providing training and… (25LFPPGA1273), from Agricultural Marketing Service, on March 1, 2026.
On GovTribe
See Retaaza LLC's full federal record
- Federal grant awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors