Reinhart Foodservice LLC
Doing business as Performance Foodservice - La Crosse Part of Performance Food Group, Inc.
- UEI
- UYTAADFUBMK7
- CAGE
- 99V45
- Primary NAICS
- 424410 General Line Grocery Merchant Wholesalers
- SAM.gov registration
- Deleted
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
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- 424420 Packaged Frozen Food Merchant Wholesalers
- 424430 Dairy Product (except Dried or Canned) Merchant Wholesalers
- 424440 Poultry and Poultry Product Merchant Wholesalers
- 424450 Confectionery Merchant Wholesalers
- 424460 Fish and Seafood Merchant Wholesalers
- 424470 Meat and Meat Product Merchant Wholesalers
- 424480 Fresh Fruit and Vegetable Merchant Wholesalers
- 424490 Other Grocery and Related Products Merchant Wholesalers
- Corporate family
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Parent
Performance Food Group, Inc. · Richmond, VA
XHWNB39C2KA6
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Parent
Performance Food Group, Inc. · Richmond, VA
XHWNB39C2KA6
- SAM.gov registration date
- Website
- performancefoodservice.com
- Founded
- 2009
- Employees
- 10K-50K
- Estimated annual revenue
- $10B+
- Industry
-
- Consumer Staples
- Food & Staples Retailing
- Food Retail
- SIC code
- 51 Wholesale Trade – Nondurable Goods
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $156,553 |
| FY2025 | $220,000 |
| FY2024 | $88,476 |
| FY2023 | $122,279 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $156,553 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Gfs, LLC | Wyoming, MI | 424410 General Line Grocery Merchant Wholesalers |
| J'S Bbq, LLC | Ripon, WI | 722320 Caterers |
| Armons Catering & Banquet Hall | — | 722320 Caterers |
| Sysco Detroit LLC | Canton, MI | 424410 General Line Grocery Merchant Wholesalers |
| T JS Catering LLC | Oconomowoc, WI | 722320 Caterers |
About the company
Reinhart Foodservice LLC, doing business as Performance Foodservice - La Crosse, is a for-profit limited liability company and a division of Performance Food Group, Inc., providing bulk grocery distribution to Wisconsin Army National Guard units and Army installations as a prime contractor on full-and-open (non-set-aside) delivery orders and a single-award Indefinite Delivery Vehicle contract. The vendor holds no federal grants, maintains no subcontract footprint, and competes exclusively as a prime in the food distribution space.
Reinhart's federal customer base is entirely military-focused and concentrated within Wisconsin. The Department of the Army Wisconsin Army National Guard accounts for 6 awards worth $1.8 million in combined potential value, while the Department of the Army proper accounts for 9 awards worth $669 thousand — together representing 100% of the vendor's identified award count. Work is performed from Reinhart's La Crosse distribution center and spans the La Crosse and Madison, Wisconsin areas, with delivery to Army dining facilities, National Guard armories, and training installations throughout the state.
The core vehicle anchoring Reinhart's federal work is a single-award Indefinite Delivery Contract (W912J222D0001) valued at $1,583,100, issued by the Wisconsin National Guard effective April 1, 2022, through March 31, 2027. This contract represents the base for 13 delivery orders placed against it over the source period, carrying $688 thousand in combined potential value. Delivery orders issued under this IDV range from $2,551.63 to $255,000 and supply dry goods, refrigerated items, and frozen products to support Wisconsin Army National Guard units' Inactive Duty Training and Annual Training meal preparation. Representative orders include a $255,000 delivery order for quarterly bulk groceries (April–June 2022), a $56,814.91 delivery order for quarterly bulk groceries to WIARNG units (October 2023–December 2023), a $120,000 delivery order for bulk grocery delivery supporting meal preparation (April–June 2025), and a $156,552.73 purchase order for rations supporting annual training at Camp Douglas (July 2026).
Award activity has remained flat over the source period — four awards in 2022, 2023, and 2024 respectively, dropping to two in 2025 and one in 2026. Combined potential value across all awards is $2.4 million, with $845 thousand (35% of potential value) obligated to date. The vendor's work falls primarily under NAICS 424410 (Refrigerated Warehousing and Storage) and 424420 (General Line Grocery Merchant Wholesalers), with primary PSC coding in Meat, Poultry, and Fish; no socioeconomic set-asides or minority designations appear in the award record.
Quick answers
Is Reinhart Foodservice LLC registered in SAM.gov?
Reinhart Foodservice LLC's SAM.gov registration was deleted on August 16, 2016.
How much has Reinhart Foodservice LLC received in federal contracts?
Federal contracts obligated $220,000 to Reinhart Foodservice LLC in fiscal year 2025 and $587,308 in fiscal years 2023 through 2027.
How does Reinhart Foodservice LLC rank among federal contractors?
Reinhart Foodservice LLC ranked #12 in NAICS 49312, #14 in PSC 8905 and #15 in PSC 89 in FY2025.
What is Reinhart Foodservice LLC's most recent federal award?
Reinhart Foodservice LLC's most recent federal contract award is Rations for cooking units during annual training july 2026 (W912J226PA014), from Wisconsin National Guard (ARNG), on July 10, 2026.
On GovTribe
See Reinhart Foodservice LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors