Newbridge Madison Inc.

Newbridge Madison Inc., doing business as South Madison Coalition Of The Elderly, is a Wisconsin-based tax-exempt nonprofit that receives federal grant sub-awards to fund transportation services for low-income older adults in the Madison Metropolitan area. The organization operates exclusively as a grant sub-recipient — it has not held federal prime contracts or prime grants — and has received three federal sub-awards totaling $193 thousand since March 2024, one per calendar year.

Newbridge Madison's capability footprint is narrowly focused on senior transportation and community engagement programming. The organization provides weekly community engagement opportunities for adults aged 60 and above, with attendance ranging from 8 to 60 participants per event. Recent sub-grant work has centered on purchasing and operating accessible vehicles and funding operational costs including bus drivers, route scheduling, fuel, and insurance to support free transportation to Newbridge programs for low-income seniors in the Madison area. The March 2024 sub-award funded acquisition of one accessible vehicle; the June 2025 sub-award covered costs for four bus drivers, a route scheduler, and related operational expenses; and the June 2026 sub-award funded two bus drivers, a route scheduler, gasoline, insurance, and associated costs. All three sub-awards appear to support the same mission — replacing contracted transportation services with owned-and-operated vehicles to reduce fare costs and meet increasing demand — but the source does not identify the grantor agencies, grant programs, or CFDA numbers. Awards show a consistent annual cadence with no growth or decline trajectory, and no recompete cliff is evident from the sparse footprint. Newbridge Madison does not operate as a contractor to the federal government and holds no seat on federal contract vehicles; its relationship to federal procurement is limited to grant sub-recipient status within programs serving older adults and community development.