National Cattlemen's Beef Association

The National Cattlemen's Beef Association (NCBA) is a contractor marketing organization that represents American beef producers to promote and safeguard the cattle industry. NCBA operates several initiatives, including the Beef Quality Assurance (BQA) program, aimed at enhancing production practices, and the Secure Beef Supply Plan for disease preparedness.

Through two recent federal grant awards from the U.S. Department of Agriculture (USDA), NCBA has undertaken projects to expand the BQA program's veterinary training resources, translating materials into Spanish and developing bilingual videos and learning modules to improve veterinarians' ability to train primarily Spanish-speaking workers in the beef and dairy industries on animal care, welfare, and sustainable practices. Additionally, NCBA received funding from USDA's Animal and Plant Health Inspection Service to conduct education and outreach to over 250,000 U.S. beef producers, transporters, and veterinarians regarding the Secure Beef Supply Plan and preparedness for foot-and-mouth disease. This involved forming an advisory group, conducting a preparedness knowledge gap analysis, reviewing and creating educational resources, training influencers to disseminate information through presentations, materials, and online channels, and promoting resources directly to target audiences. NCBA also collaborated with partners like the National Milk Producers Federation, American Association of Bovine Practitioners, and Academy of Veterinary Consultants to reach dairy producers and veterinarians. Furthermore, NCBA has provided sub-award funding to the Board of Regents of the University of Nebraska for risk management outreach to cattle producers.