Datamars Inc.

Datamars Inc., a for-profit manufacturer of goods based in Temple, Texas, supplies half-duplex, low-frequency RFID button ear tags to the U.S. Department of Agriculture's Animal and Plant Health Inspection Service (USDA-APHIS) Veterinary Services as a prime contractor exclusively — 100% of recent awards carry no set-aside designation and compete full-and-open against all qualified manufacturers. The company manufactures RFID livestock identification and traceability hardware at its Temple facility and operates across NAICS 333612 (Electronic Component Manufacturing) and PSC 5830 (Plastics Fabricated Materials and Miscellaneous Electrical and Electronic Components), with specialization in ICAR-certified, ISO 11784/11785-compliant ear tag solutions for the Animal Disease Traceability Program.

Datamars's customer concentration is total: all 19 recent awards and 97.2 million dollars in combined potential value flow from two closely related USDA-APHIS sub-offices — Veterinary Services (18 awards, $72.2 million) and Marketing and Regulatory Programs Business Services (1 award, $25 million). The single award to Marketing and Regulatory Programs is the most recent, a $25 million single-award Indefinite Delivery Contract issued June 12, 2026 (latest award in the source), with an ultimate completion date of June 11, 2031. This contract requires delivery of official USDA plastic, tamper-evident 840 MHz RFID button ear tags for cattle and bison, certified for ISO 11784/11785 and AIN compliance, with an estimated annual requirement of five to eight million tags and a government commitment to a minimum of $25 thousand in cumulative orders. The contract contains a five-year base plus five one-year ordering periods.

Datamars holds three primary parent vehicles. The "AIN RFID Cattle Tags for the Animal Disease Traceability Program" single-award IDIQ, awarded in July 2020 with a $44.9 million ceiling running through at least May 2028, has generated ten task orders totaling $22.3 million in combined potential value. A second single-award IDIQ for half-duplex, low-frequency non-840-series tags, awarded June 1, 2023 with a $1.74 million ceiling and running through May 31, 2028, has generated two task orders. Representative delivery orders include a $5.7 million firm fixed-price order for 840 MHz RFID tags (July 15, 2025, ultimate completion April 15, 2026), a $3 million order for three million half-duplex 840 MHz white button ear tags (October 31, 2024, ultimate completion June 30, 2025), and a $2.9 million order for white and orange half-duplex 840 MHz tags (April 10, 2023, ultimate completion September 8, 2023). All orders support livestock disease prevention and traceability operations performed at Datamars's Temple facility, with delivery F.O.B. to USDA-APHIS at 250 Marquette Avenue, Suite 410, Minneapolis, Minnesota.

Activity was flat to declining from 2022 through 2024 (two, four, and one award respectively) before rising to two awards in 2025 and 2026. Datamars operates as a pure prime (zero sub-awards) with no teaming footprint in the source data, serving a single customer agency concentration that eliminates competitive diversification and creates full dependency on USDA-APHIS reorder patterns.