AMG Company, Inc.

AMG Company, Inc., doing business as American Marketing Group, is a Native American-owned small disadvantaged business operating as a prime contractor (100% of awards) delivering fuel, food, facility maintenance, equipment procurement, and specialized healthcare staffing to federal agencies serving Native American communities across the United States. Based in Las Vegas, Nevada, and with a service delivery hub in San Clemente, California, AMG is a Subchapter S corporation holding certifications as an Indian Economic Enterprise and Indian Small Business Economic Enterprise, and operates predominantly under Indian set-aside and total small business set-aside designations across the Department of the Interior, Department of Health and Human Services, Department of Agriculture, and National Park Service.

AMG's customer footprint concentrates heavily within the Department of the Interior's Bureau of Indian Affairs and Bureau of Indian Education. The top five customer entities by award count account for 73% of recent awards: the Bureau of Indian Education leads with 119 awards worth $18.3 million in combined potential value, followed by Indian Health Service with 107 awards totaling $14.5 million, and the BIA's Western Region (54 awards, $4.6 million), Great Plains Region (52 awards, $1.6 million), and Central Office (40 awards, $23.2 million). Potential value concentration diverges slightly from award count—the BIA Central Office anchors the dollars ranking with a $20 million single-award indefinite delivery contract for potable water delivery, while the Education and IHS customers dominate volume through smaller task orders and purchase orders. AMG holds seven active indefinite delivery vehicles and blanket purchase agreements valued collectively in excess of $30 million, including the $20 million BIA potable water IDC (awarded August 2021, extended through August 2026), a $1 million BIA Western Region diesel and unleaded fuel BPA (awarded August 2024, runs through August 2029), and a $400,000 U.S. Geological Survey propane delivery IDIQ (December 2023, through December 2028).

Concrete service and product delivery spans propane and fuel logistics, potable and emergency water delivery, food and dietary supplies, solid waste collection and medical waste disposal, dental hygienist and pharmacist staffing, equipment procurement (skid-steer loaders, bobcats, floor scrubbers, IT hardware, office furniture), facility maintenance including fire extinguisher and generator services, and pavement marking. Representative prime awards include a $675,050 dental hygienist non-personal services contract with IHS at Taos Picuris Service Unit (July 2021, Buy Indian set-aside, through July 2026); a $1.44 million propane fuel delivery contract with the Bureau of Indian Education serving five New Mexico, Arizona, and Utah school locations (April 2026, Indian Small Business Economic Enterprise set-aside, through March 2031); and a $732,014 pharmacist staffing contract with IHS at Tsaile Health Center in Arizona (March 2026, labor-hours basis, through February 2027). Water delivery work includes a $460,380 delivery order for Navajo Nation chapter house water delivery (May 2023, through May 2024) under the BIA Central Office $20 million potable water IDC.

Activity has remained moderate with 36 awards annually in 2022 and 2023, declining to 21 in 2024 and dropping to only 3 in 2025 and 2 in 2026 year-to-date. Twenty-three awards carrying combined potential value of $4.3 million face completion within the next twenty-four months, exposing the vendor to recompete risk across propane delivery contracts, facility maintenance agreements, and food service BPAs. SCI-reportable service contract invoicing totaled $918 thousand across three fiscal years (FY2022–FY2024), with FY2023 at $690 thousand and FY2024 at $104 thousand—a trend consistent with the shift from service contracts to goods and product procurements that characterize AMG's portfolio. Government-paid hourly rates on SCI-reportable work ranged from around $286/hr at the tenth percentile to $3,936/hr at the ninety-fifth percentile, with a median of $1,183/hr, reflecting the mix of specialized healthcare staffing (pharmacists, dental hygienists, respiratory therapists, radiologists) and biomedical equipment maintenance. Across SCI-reportable prime contracts, AMG performed 0% of work through subcontractors, indicating a build-your-own-team model where the vendor supplies labor directly rather than leveraging subs.

The award portfolio encompasses primarily fixed-price purchase orders, firm fixed-price delivery orders, and blanket purchase agreement calls under Indian set-aside categories, with recurring energy-logistics work (fuel delivery across BIA and NPS sites), dietary and food procurement (IHS hospitals and Bureau of Indian Education schools), facility services (waste, fire safety, janitorial), and healthcare staffing (healthcare professionals deployed to IHS service units). Teaming is minimal—AMG operates as a standalone prime across all 511 awards with no named subcontractors in the source record, positioning the company as a logistics and labor supplier rather than a systems integrator or large prime that brings integrated teams.

Products and Services Procurement and Contracting