Administraciones Turisticas Reforma

Administraciones Turisticas Reforma, a for-profit hospitality services company headquartered in Mexico City, operates as a prime contractor providing hotel room reservations, conference facilities, and lodging services to the U.S. Department of State and related agencies at the Sofitel Mexico City Reforma hotel. The vendor competes exclusively in full-and-open (non-set-aside) federal contracting, holding 44 prime awards with no subcontract footprint.

The vendor's federal footprint is concentrated entirely within the State Department ecosystem. The Department of State US Embassy Mexico accounts for 17 awards valued at $1.7 million combined potential value, while the Department of State Bureau of Western Hemisphere Affairs holds 14 awards valued at $1.1 million. The Bureau of Diplomatic Security, the Office of the Secretary of State, and the Department of Homeland Security's Office of the Inspector General and U.S. Secret Service round out the customer base, collectively accounting for 93% of awards. Dollar concentration tracks closely with award count—the US Embassy and Bureau of Western Hemisphere Affairs together represent 96% of combined potential value ($2.8 million of $3.1 million), with the vendor's work oriented almost entirely to short-duration congressional delegations, high-profile diplomatic visits, Vice Presidential travel, and routine Embassy operations requiring temporary lodging and meeting space in Mexico.

Work is structured as single-award indefinite delivery contracts with relatively modest ceilings. The vendor holds four active IDCs: a $750,000 ceiling contract with the Bureau of Western Hemisphere Affairs (6 task orders, $296 thousand combined potential value); a $249,000 contract with the US Embassy Mexico (5 task orders, $92 thousand); a $249,000 contract with the US Embassy (4 task orders, $136 thousand); and a $78,000 contract with the US Embassy (1 task order, $12 thousand). Individual task orders typically range from $8,000 to $130,000 for specific events or operational windows—for example, a $77,610 delivery order for hotel room services supporting diplomatic security operations completed in October 2024, a $99,303 purchase order for accommodations during a political arrival mission in summer 2021, and a $34,783 purchase order for SelectUSA March 2024 venue services.

Activity has declined sharply since 2023, when the vendor received 11 awards. The vendor received 9 awards in 2024, 1 in 2025, and 1 to date in 2026 (as of May 13, 2026). Combined potential value across all 44 awards stands at $3.1 million with $998 thousand obligated to date (32% of potential). Only 2 awards with combined potential value of $25 thousand face ultimate completion within the next twenty-four months, indicating minimal near-term recompete exposure. Administraciones Turisticas Reforma operates exclusively as a Mexico-based hospitality venue supplier with no domestic delivery or subcontracting relationships; the business model depends entirely on Department of State travel, diplomatic security, and Congressional delegation requirements for temporary lodging and meeting space in Mexico City.