National Outreach and Communication

To improve communications with anglers, boaters, and the general public regarding angling and boating opportunities, to reduce barriers to participation in these activities, to advance adoption of sound fishing and boating practices, to promote conse

The National Outreach and Communications Program (NOCP), administered by the U.S. Fish and Wildlife Service, is a nationwide initiative dedicated to increasing participation in recreational fishing and boating while promoting the conservation and responsible use of America's aquatic resources. This program is designed to serve a broad spectrum of the public, including anglers, boaters, outdoor enthusiasts, local communities, businesses, state and federal agencies, industry partners, educational institutions, and nonprofit organizations. NOCP's primary purpose is to connect people with opportunities to fish and boat, reduce barriers to participation, advance safe and responsible practices, and foster stewardship of aquatic environments. By supporting innovative outreach and communications projects, NOCP aims to ensure that everyone can enjoy the benefits of fishing, boating, and outdoor recreation. The program also seeks to generate positive economic impacts for local communities and businesses, and to sustain the traditions that make America's waters and fisheries a vital part of our national heritage. NOCP is typically open to a wide range of applicants, including state, county, and city governments; tribal organizations; educational institutions; nonprofits; and businesses. The program typically welcomes projects at local, state, regional, and national levels and encourages collaboration among agencies, industry, and community groups. Eligible applicants must have experience in outreach, marketing, or engagement related to fishing, boating, aquatic conservation, or outdoor recreation. NOCP stands out for its commitment to innovation and measurable impact. NOCP often offers flexible funding bands to support projects of varying scope from local initiatives to national campaigns. It encourages evidence-based approaches, research-driven messaging, and the use of Recruitment, Retention, and Reactivation (R3) best practices to engage new participants, retain existing ones, and reactivate those who have drifted away from fishing and boating. Funded projects may include marketing campaigns, social media outreach, educational materials, digital tools, hands-on learning events, training workshops, and more. The program emphasizes collaboration, requiring applicants to coordinate with relevant agencies and stakeholders to ensure alignment with conservation priorities and resource management goals. NOCP also values creativity, supporting projects that use new technologies, digital platforms, and innovative strategies to reach more audiences.

To apply for grant funds, the applicant must provide documentation of marketing expertise in sport fishing and boating. 2 CFR 200, Subpart E - Cost Principles applies to this program.

The recipients' work is focused on strategies and activities identified in the "Strategic Plan for the National Outreach and Communication Program as required by the "Sportfishing and Boating Safety Act of 1998". These activities are intended to increase participation in recreational boating and fishing. For example, program funds have been used to develop a national database of fishing and boating locations that is available on the internet. Current focuses of the program are angler and boater R3 efforts (recruit, retain and reactivate) and development of pilot R3 projects with state fish and wildlife agencies. If work is to be conducted outside of those identified in the original plan, the activity must show a clear relevance to the Strategic Plan.

Specific Restrictions Determined at NOFO Level. Funding cannot be used for land acquisition and/or construction or renovation of infrastructure.

Projects may be approved for up to five years with annual incremental funding available.

Each grant application will be reviewed for documentation required in the Program Guidelines and Application Kit.

Funding recommendations, based upon a process outlined in the funding announcements, will be forwarded to the Awarding Official. Applicants will be notified by Awarding Official.

Within 120 days.

Contact the U.S. Fish and Wildlife Service national headquarters office.

Contact the U.S. Fish and Wildlife Service national headquarters office.