Vinik Sports Group Enterprises, LLC

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement with Vinik Sports Group Enterprises, LLC for multi-media advertising services aimed at promoting the "Fresh From Florida" agricultural brand. This procurement is a statutorily mandated fifteen business day advertisement under Section 120.57(3), Florida Statutes, with proposals due by June 2, 2025 at 2:00 PM. The contract will cover comprehensive marketing services including radio advertising, billboards, game programs, live mentions, and internet banner advertising across sports websites. Deliverables are specifically designed to generate retail sales of Florida agricultural products and provide brand exposure through various sports-related media channels. The contract term runs from execution through June 30, 2026, with Vinik Sports Group identified as the sole source due to their exclusive ownership and licensing of Tampa Bay Lightning, Amalie Arena, Tampa Bay Sports, and Yuengling Center. Prospective vendors who believe they can provide similar commodities or services are invited to submit relevant information to the designated contact person by the specified deadline.

This procurement opportunity appears to be a non-competitive, single-source contract without specific set-aside designations or restrictions on organizational types. The contract is authorized under Florida Statute 571, Part II, which establishes the Florida Agricultural Promotional Campaign as a marketing initiative. Vinik Sports Group Enterprises, LLC is the intended sole vendor, with their unique ability to provide comprehensive multimedia marketing services being the primary justification for single-source selection. The estimated contract value ranges from $175,000 to $200,000, covering broadcast, print, and in-stadium signage marketing services. No incumbent vendors are mentioned beyond Vinik Sports Group, and there are no explicit references to integration with existing infrastructure or technology. The procurement is specifically focused on sports-related multimedia advertising to promote Florida's agricultural commodities and value-added products. Potential vendors have until June 2, 2025, to demonstrate their capability to provide comparable services, after which the Department will determine whether to proceed with the single-source procurement.