Village of Lyons Falls Marketing and Branding

The Village of Lyons Falls, New York is requesting proposals for marketing and branding consulting to develop a comprehensive identity program for the Downtown Lyons Falls NY Forward initiative, with proposals due July 10, 2026 at 11:00 a.m. and contract award intended for July 27, 2026. The procurement carries a 30% New York State-certified Minority and Women-Owned Business Enterprise participation goal, with a breakdown of 15% Minority Business Enterprise and 15% Women Business Enterprise.

Eligible applicants must demonstrate a minimum of three years' experience in marketing and branding and provide three professional references. For final design preparation and construction supervision, a licensed professional engineer, architect, or landscape architect licensed in New York State is required. The scope encompasses project initiation, draft and final design of visual identity standards, wayfinding and interpretive signage, and digital and physical promotional materials; public engagement; stakeholder coordination; and project completion documentation. All deliverables must be consistent with the NY Forward Strategic Investment Plan and New York State Department of State requirements.

Pricing represents 70% of the award decision, with proposal quality and completeness weighted at 10%, qualifications and relevant experience at 5%, approach to scope completion at 5%, and past performance on similar projects at 10%. The selected contractor must submit an MWBE Utilization Plan identifying proposed MWBE firms, scope of work, and participation percentages. General liability insurance with minimum limits of $1,000,000/$2,000,000 and automobile liability insurance of $1,000,000/$2,000,000 are required. No incumbent has been identified on identical or substantially similar contracts within the past five years. The Village is exempt from federal, state, and sales taxes.