URFP#: DHCD-915-03-05-21-2026 Virginia Main Street Community Branding Services

The Virginia Department of Housing and Community Development is requesting proposals for community branding services for up to eight newly designated Advancing Virginia Main Street communities under URFP DHCD-915-03-05-21-2026, with proposals due July 31, 2026 at 3:00 p.m. This solicitation is designated a Small Business Set-Aside Award Enhancement Award Priority, benefiting DSBSD-certified small businesses and micro businesses.

The scope encompasses organizational brand system development, destination branding, event extensions, wayfinding signage design, marketing materials design, digital toolkit creation, and brand toolbox compilation. Services include pre-visit preparation, onsite design visits, brand system development, design prototyping, digital toolkit creation, and post-visit support including a follow-up Brand Camp. All work is performed statewide in Virginia. The initial meeting with Virginia Main Street staff occurs the week of November 11, 2026; site visits commence January 1, 2027; and all community branding activities complete by May 31, 2027. The contract period runs January 1, 2027 through July 31, 2027.

Proposals are evaluated on six criteria: demonstrated experience in the Main Street Approach (15 points), experience in organizational assessments and development (20 points), experience in work planning and project implementation (20 points), qualifications of proposed project team members (15 points), budget and cost-effectiveness (15 points), and proposed project timeline and ability to meet deadlines (15 points). The Commonwealth will select two or more fully qualified offerors for negotiation, with final award based on best value consideration including price.

Offerors must submit a lump-sum fixed-price proposal covering all fees, expenses, supplies, printing, travel, per diem, overhead, profit, insurance, and taxes. Minimum insurance includes workers' compensation, employer's liability of $100,000, and commercial general liability of $1,000,000 per occurrence. Finalist interviews are scheduled August 15, 2026, with selection announced August 21, 2026. All materials, reports, and documentation created become the exclusive property of DHCD.