Turnkey Banner Sponsor Program for the Park and Recreation Department

The City of Dallas is soliciting proposals for a three-year Indefinite Delivery/Indefinite Quantity turnkey banner sponsorship program under solicitation BGZ26-00031015, with proposals due October 23, 2026 at 1:00 PM. An SBE participation goal of 7.75% applies. A wage floor of $23.06 per hour applies to this general services contract.

The scope spans end-to-end sponsorship program management for the Park and Recreation Department, including sponsorship sales management, e-commerce platform design and hosting, banner production and fulfillment, and administrative coordination. The revenue model operates on two channels: City-led sales (vendor receives negotiated service fees for platform and fulfillment) and vendor-led sales (vendor identifies sponsors and receives a higher revenue share or commission). Proposers must demonstrate a minimum of three years of experience providing turnkey banner sponsorship programs.

The contract commences upon City Council approval and execution and carries two one-year renewal options. The City reserves the right to conduct best and final offer rounds and award on the method most advantageous to the City.

Evaluation criteria are weighted as follows: Experience and Expertise (25 points), Revenue Share structure (30 points), Approach and Methodology (25 points), and Developing Regional & Inclusive Vendor Enterprises (DRIVE) Plan (20 points). Proposals must include Business Information, Conflict of Interest, Local Preference Affidavit, Living Wage Affidavit, SBE documentation, and workforce impact forms.

A pre-proposal conference is scheduled for October 5, 2026 at 3:30 PM via Microsoft Teams. Questions are due October 8, 2026 at 2:00 PM.