Tourism Marketing Services

Los Alamos County is seeking a qualified marketing and public relations agency to develop and execute a comprehensive tourism marketing program through Request for Proposal (RFP26-05). The county aims to enhance destination awareness, increase visitor numbers, and grow overnight stays, with a focus on marketing Los Alamos's unique attributes of outdoor recreation, science, and history. Key deliverables include developing an annual comprehensive marketing plan, conducting an initial market assessment, and implementing a data-driven marketing strategy across traditional and digital platforms. Performance targets include increasing website sessions by 10-15% annually, growing social media audiences, securing media placements, and demonstrating year-over-year tourism visitation increases. The solicitation was advertised on July 3, 2025, with a non-mandatory pre-proposal conference on July 8, 2025, and proposals due on August 5, 2025, at 2 p.m. Mountain Daylight Time. Evaluation will likely consider the agency's strategic approach, past performance, and ability to meet specified marketing objectives.

The procurement allows for preference considerations, including local (Los Alamos) business, resident (New Mexico) business, Native American resident business, and resident veteran business preferences. Offerors must submit a valid state-issued preference certificate and, for local preference, a current Los Alamos County Business License. The contract contemplates a multi-term agreement for up to three years, with an estimated effective date of October 1, 2025. The current budget allocation is $132,500, supplemented by $15,000 from Lodgers' Tax funds and a $109,000 Cooperative Marketing Grant from the New Mexico Tourism Department. Potential contractors will collaborate with local tourism partners, including the Visitor Operations contractor, Los Alamos MainStreet, and the Lodgers' Tax Advisory Board. The county reserves the right to modify the budget and award the contract to the proposal best meeting their needs, with a preference for agencies capable of providing comprehensive local support and innovative marketing strategies.