This is Quitting - youth vaping cessation support service

The Oregon Department of Human Services and Oregon Health Authority are pursuing a sole-source procurement for the "This is Quitting" youth vaping cessation support service in Marion County. The contract involves implementing a text messaging program designed to help young people quit vaping, delivered by Truth Initiative, the exclusive provider of this service. The program offers bilingual (English and Spanish) peer-to-peer support, evidence-based quit strategies, and customizable message libraries for teens and young adults. Deliverables include text messaging services, co-branded promotional materials, and a media campaign to drive program awareness and adoption. The procurement is time-sensitive, with the original posting date of August 10, 2023, and a proposal due date of August 17, 2023. The service aims to provide comprehensive nicotine cessation support through a digital platform that includes personalized messaging, quit strategies, and tracking mechanisms for program effectiveness.

The procurement appears to be a non-competitive, sole-source contract specifically with Truth Initiative, with no explicit set-aside designations or restrictions on organizational respondents mentioned in the documentation. The total estimated contract value is $117,500, covering the implementation of the youth vaping cessation program across Marion County and Salem City. Truth Initiative will be the sole vendor, providing a turnkey social media service with unique capabilities that cannot be replicated by other contractors. The program includes technical infrastructure for delivering text-based support, with the ability to provide aggregated and anonymized reporting on program usage. Existing technology integration will leverage Truth Initiative's proprietary messaging platform, which incorporates testimonials and experiences from young people who have attempted to quit e-cigarettes. The contract appears focused on delivering a specialized, evidence-based intervention targeting youth nicotine addiction through innovative digital communication strategies.