Social Media Monitoring

Sound Transit, the Central Puget Sound Transit Authority in Washington, is seeking a comprehensive social media monitoring and content scheduling solution through a Request for Quotes and Qualifications (RFQQ). The procurement aims to acquire a unified platform that consolidates content creation, audience engagement, and analytics reporting across multiple social media channels, including Facebook, Instagram, LinkedIn, X, YouTube, and Bluesky. Key deliverables include AI-assisted content development, training resources, comprehensive monitoring of public comments and direct messages, and robust analytics with sentiment analysis. The solicitation was issued on December 8, 2025, with requests for information due by December 15, 2025, and quote submissions originally due December 22, 2025, but subsequently extended to December 24, 2025, at 3:00 p.m. local time. Quotes will be evaluated on a best-value basis using four criteria: Price (350 points), Firm Experience and History (350 points), Capacity and Project Organization (200 points), and Knowledge and Experience of Key Individuals (100 points). The initial contract term is three years, with an option for one additional one-year extension, and Sound Transit anticipates issuing the Purchase Order in early January 2026.

The solicitation indicates that subcontracting is considered infeasible or improbable for these services, though firms electing to subcontract must make affirmative efforts to solicit small business participation. Sound Transit encourages Small Business and Disadvantaged Business Enterprise participation, with standard civil rights compliance requirements including Equal Employment Opportunity provisions and nondiscrimination clauses. Vendors must provide professional liability insurance of at least $1,000,000 per claim and commercial general liability coverage of $2,000,000 per occurrence. Electronic submissions are the only accepted method, to be submitted through the Sound Transit Vendor Portal in PDF format. While no specific budget range is explicitly stated, pricing must be submitted as fully-burdened hourly rates for Years 1, 2, and 3 of the base contract term, plus pricing for the optional first year, with all prices remaining firm-fixed during the contract term. Sound Transit is not obligated to award to the lowest bidder and may negotiate with the highest-ranked firm based on the comprehensive evaluation criteria.