Seafood Marketing Program promote

The Massachusetts Division of Marine Fisheries (DMF) is seeking bids for a special promotion of Massachusetts seafood through its Seafood Marketing Program. The successful applicant will work with DMF to spearhead a promotion that highlights a specific aspect of Massachusetts seafood, such as a particular species, and reaches consumers while educating them about the economic, historical, and health benefits of Massachusetts seafood. This is expected to be a unique offering beyond the existing efforts of the Seafood Marketing Program. Responses are due by August 12, 2019, and DMF intends to award a single contract with an initial term of 2 years and 3 optional 2-year renewal periods, for a maximum of 8 years. The procurement is targeted to verified small businesses participating in the Commonwealth's Small Business Purchasing Program, with subcontracting limited to 20% of the total contract value.

The contract is funded by the Seafood Marketing Trust and has a maximum value of $50,000 for the initial 2-year term, with more of the funding expected to be spent in the first year. Applicants should have knowledge of the Massachusetts commercial fishing and seafood industries. The procurement does not list any incumbent vendors or current contractors, and there is no mention of any existing infrastructure or technology that requires integration.