RP004-26 Lawrenceville Arts Center (LAC) Business Plan

The City of Lawrenceville is issuing a competitive Request for Proposal (RP004-26) for a comprehensive Business and Operations Plan for the Lawrenceville Arts Center, a $35 million multi-use arts facility. The procuring jurisdiction is the City of Lawrenceville in Gwinnett County, Georgia. The City seeks qualified consulting firms with demonstrated expertise in arts and culture organizations, performing arts centers, and municipal or civic facilities to develop a strategic, forward-looking plan that addresses financial sustainability, community access, and partnership models as the Aurora Theatre naming agreement approaches expiration in 2028. Required deliverables include an executive summary, operational assessment, market analysis with demographic and benchmarking data from five to six comparable facilities, comprehensive financial modeling using three scenarios (conservative, moderate, and aggressive), sponsorship and fundraising strategy, implementation roadmap, and a public presentation to City Council. Key consultant responsibilities encompass operational assessments, three-year facility utilization analysis, governance framework evaluation, and structured stakeholder engagement with monthly milestones and written progress reports. Proposals will be evaluated on a 100-point scale based on experience with performing arts centers and municipal facilities (25 points), quality and clarity of methodology (25 points), strength of project team (20 points), work plan and project management (15 points), and cost and value (15 points). Sealed proposals or email submissions must be received by 2:00 P.M. local time on Friday, March 20, 2026, at 70 S. Clayton Street, Main Level, Room M46A, Lawrenceville, Georgia 30046, or at purchasing@lawrencevillega.org. The project will commence in mid-April 2026 with a maximum duration of five months. Questions must be directed to Kenneth Morris, Purchasing Director, at purchasing@lawrencevillega.org or 678-407-6420 by 3:00 P.M. on March 16, 2026.

The procurement documents do not specify any set-aside designations, disadvantaged enterprise restrictions, or preferences for particular types of organizations, indicating that the solicitation is open to all qualified consulting firms meeting the stated experience and capability requirements. Aurora Theatre is identified as the current anchor tenant operating within the facility, though the RFP does not indicate any incumbent contractor restrictions or exclusive vendor requirements. The successful consultant must maintain comprehensive insurance coverage, including Workers' Compensation, Commercial General Liability ($500,000 per occurrence), Auto Liability ($500,000 per occurrence), and Umbrella Liability ($1,000,000), with all carriers requiring an A.M. Best rating of A-5 or higher and authorization to do business in Georgia. The proposal documents do not provide an explicit budget range or maximum award value; however, the scope of work—including operational assessments, financial modeling, benchmarking analysis, and stakeholder engagement over a five-month period—suggests a professional services engagement of moderate to substantial complexity. The City reserves the right to reject any or all proposals and may terminate the contract for cause with ten days' written notice or for convenience with thirty days' written notice.