All State and Local Contract Opportunities

RFQP for Destination Brand Strategy & Development

Solicitation # RFP202608

Posted 8/10/26, 1:00 AM

No Updates

Due 8/14/26, 1:00 AM

State

Texas

Source

View

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The City of Lockhart is soliciting Statements of Qualifications and proposals for destination brand strategy and development services, with SOQs due August 14, 2026 at 3:00 p.m. The procurement follows a two-phase selection process: Phase One evaluates qualifications and portfolio; selected firms advance to Phase Two detailed proposals due September 18, 2026.

Respondents must demonstrate experience with destination branding, place-based branding, or tourism identity development and provide portfolios of relevant work completed within the past five years, proposed project team identification, minimum three references, and additional qualifying information. The scope encompasses research and discovery, destination positioning, audience identification, brand narrative and messaging, visual identity, brand guidelines, and implementation recommendations for Lockhart as a visitor destination.

Phase One evaluation (100 points) weights portfolio and quality of previous destination or place-branding work at 30%; tourism and municipal experience at 20%; qualifications of proposed project team at 15%; references and past performance at 15%; completeness and responsiveness of SOQ at 5%; and interview and presentation at 15%. Phase Two evaluation (100 points) prioritizes understanding of Lockhart's goals (25%), proposed creative and strategic approach (20%), research and stakeholder engagement methodology (20%), scope of services and deliverables (15%), project timeline (10%), and cost and overall value (10%).

The City will acknowledge SOQs at public opening immediately after the August 14 deadline at the Large Conference Room, 105 S Colorado Street, Lockhart, Texas. Interviews with selected firms are scheduled August 24 through September 4, 2026. The evaluation team presents recommendations to the Advisory Board between September 21 and October 2, 2026, with City Council approval anticipated October 21, 2026 and tentative project start October 22, 2026. The contract term continues through completion and acceptance of all deliverables; either party may terminate with thirty days' written notice. Submissions must include a completed Conflict of Interest Questionnaire, notarized Non-Exclusion Affidavit, and W-9 form within five business days of selection notification.

Generated 8/11/26, 11:40 AM

Name	Description	Size	Type	Posted
RFP 2026-08 Tourism Destination Brand Strategy and Development.pdf		385KB	PDF	8/10/26