RFQ - community based social marketing (reserved for small local businesses)

The California Department of Public Health is requesting quotations for community-based social marketing services under RFQ 13180, with responses due October 30, 2026, and the solicitation is reserved exclusively for small local businesses.

The scope encompasses development and implementation of social marketing campaigns to promote public health initiatives and behavioral change within California communities. Deliverables include comprehensive marketing strategies, creative development, media placement, and campaign evaluation services. Vendors must demonstrate experience in community engagement, public health communication, cultural competency, and the ability to reach diverse populations across California.

The contract includes an initial performance period with potential renewal options contingent on satisfactory performance and continued funding availability. Vendors must comply with state procurement regulations, maintain insurance and bonding provisions, and adhere to public health communication standards and guidelines. Pricing terms and cost structures must be submitted in accordance with RFQ requirements. The funding source is the California Department of Public Health, with budget allocations designated for public health social marketing efforts.