RFP 26-226-4342 Convention & Visitors Bureau Advertising Agency

Closed State & local contract opportunity Posted

Solicitation number
RFP-122701
State
Virginia
Responses due

Opportunity facts

Jurisdiction
Point of contact

Opportunity details come from mvendor.cgieva.com. Updated .

About this opportunity

The City of Chesapeake, Virginia Department of Parks, Recreation and Tourism is requesting proposals for an Agency of Record advertising and marketing services contract under RFP 26-226-4342, with proposals due July 22, 2026.

The scope encompasses strategic marketing partnership and comprehensive destination-marketing program delivery, including strategic planning, brand development, creative services, media planning and placement, and performance measurement. The selected agency will be responsible for increasing visitation, strengthening brand awareness, and generating measurable economic impact for Chesapeake's tourism industry. Prospective agencies must demonstrate proven success in developing and executing tourism marketing campaigns for destinations, attractions, accommodations, or other tourism-related organizations and must show capability to align marketing initiatives with the City's economic development and tourism objectives. The agency will collaborate with the City's Tourism staff and key partners on campaign execution and strategic direction.

Opportunity text

he City of Chesapeake’s Department of Parks, Recreation and Tourism seeks to retain a full‑service advertising and marketing agency with demonstrated experience in destination marketing to serve as the City’s Agency of Record.The selected agency will act as a strategic marketing partner responsible for guiding and implementing a comprehensive marketing and communications program designed to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeake’s tourism industry.Prospective agencies must show proven success in developing and executing tourism marketing campaigns for destinations, attractions, accommodations, or other tourism‑related organizations.The City seeks a partner capable of delivering strategic planning, brand development, creative services, media planning and placement, and performance measurement in support of Chesapeake’s tourism goals. The agency will collaborate closely with Tourism staff and key partners to ensure that all marketing initiatives align with broader economic development and tourism objectives.View on OpenGov: https://procurement.opengov.com/portal/cityofchesapeakeva/projects/259007

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