RFP 24-ODU-15-JNH - Digital Marketing and Lead Generation

This is a Request for Proposals (RFP) issued by Old Dominion University (ODU) for Digital Marketing and Lead Generation services to support ODUGlobal, ODU's online and distance learning division. ODU is seeking a qualified individual, vendor, or group of vendors to implement a comprehensive digital enrollment marketing and lead generation plan. The selected contractor will be responsible for a range of digital media services including PPC, search, display, retargeting, social media advertising, and content marketing strategies. The goal is to increase enrollment in ODUGlobal's online programs by generating more qualified prospective student inquiries and boosting undergraduate and graduate admissions. Proposals are due by May 7, 2024, and the initial contract term is one year with five optional one-year renewal periods.

The RFP includes requirements around SWAM (Small, Women-owned, and Minority-owned) business participation, with aspirational targets set for MBE, WBE, and SBE spend. Pricing will be evaluated, and cost-plus pricing is not permitted. ODU is currently spending $4 million annually on digital marketing and seeks proposals demonstrating scalability, innovation, and measurable results. The selected contractor will be required to provide real-time reporting and analysis on campaign performance and ROI.