Retail Market Analysis

The City of Royal Oak, located in Oakland County, Michigan, is seeking a comprehensive Retail Market Analysis and Development Plan through an electronic proposal process. The procurement is being conducted via the OpenGov portal, with proposals due by 12:00 pm on November 7, 2025. The city requires a detailed study to strategically enhance its retail environment, focusing on analyzing current retail conditions, conducting market gap analysis, defining trade areas, developing customer profiles, and identifying potential retailers. Key deliverables include a Royal Oak Retail Market Analysis, Retail Development Plan, and Strategic Marketing Materials targeting three specific retailers. Proposing firms must submit a comprehensive package containing organizational history, personnel qualifications, sample contract, client references, work samples, a work plan, and fee quotation. Evaluation criteria will emphasize the ability to provide a data-driven approach to understanding and enhancing Royal Oak's retail landscape, with a particular focus on attracting innovative and distinctive retail establishments. The city has established a timeline for vendor selection by November 21, 2025, with project completion targeted for February 27, 2026, and encourages the use of Artificial Intelligence technologies in data gathering and analysis.

The solicitation does not specify explicit set-aside designations or restrictions for disadvantaged enterprises. The procurement is open to qualified consulting firms with expertise in retail market analysis and economic development strategies. While no incumbent vendors are mentioned, the city is particularly interested in vendors who can provide insights into Royal Oak's 12-square-mile area with over 58,000 residents, focusing on its strategic location near Detroit and key attractions like the Detroit Zoo and Woodward Avenue. The project will explore potential corridor improvements on 11 Mile and Woodward Avenue, including plans to narrow 11 Mile to 3 lanes in 2027 and enhance green infrastructure and on-street parking. Though a specific budget range is not explicitly stated, vendors are required to submit detailed fee quotations as part of their proposal. Proposers must also demonstrate financial stability, provide non-collusion certifications, and comply with local and state regulations. The City of Royal Oak reserves the right to reject any or all proposals and to accept the proposal deemed most favorable to the city's interests.