Raleigh Parks Graphic Design

The City of Raleigh Parks, Recreation and Cultural Resources Department is seeking graphic design services through a Request for Proposals (RFP) that will support projects exceeding internal design team capacity or timeline constraints. The procurement focuses on creating program catalogs such as the Leisure Ledger (published three times annually), Summer Camp catalog (published annually), and Annual Report, along with marketing plan updates and various supplemental materials. Proposals are due by March 11, 2025, at 10:00 AM EST, with an anticipated selection announcement on April 1, 2025. The evaluation criteria will comprehensively assess contractor capabilities, with 30% weight on project schedule meeting abilities, 20% on background/experience, 20% on brand/format requirements, 15% on project understanding, 10% on cost, and 5% on financial stability. Required contractor qualifications include ability to handle rapid turnaround times, managing 300-600 edits on initial proofs, working with the City's registration system exports, digital asset management library, and printer systems. The initial contract term is three years with potential for two additional one-year renewals.

The RFP includes requirements for Minority and Women-owned Business Enterprise (MWBE) participation, indicating a commitment to diverse vendor engagement. Proposals can be submitted electronically or via mail/delivery service, suggesting flexibility in submission methods. While specific budget ranges are not explicitly detailed, the comprehensive scope and multi-year contract structure suggest a significant potential contract value. The procurement appears open to qualified graphic design firms or professionals who can demonstrate technical proficiency, responsiveness, and alignment with the City of Raleigh's design and communication standards. Contractors will need to integrate seamlessly with existing city systems and demonstrate an understanding of the parks and recreation department's branding and communication objectives. No pre-proposal conference is scheduled, and interested vendors are expected to carefully review the RFP documentation to ensure full compliance with the specified requirements and evaluation criteria.