Proprietary Purchase of Participation in a Promotional and Sponsorship Agreement with A-L Tier II, LLC

The Texas Lottery Commission is pursuing a proprietary purchase of participation in a promotional and sponsorship agreement with A-L Tier II, LLC, specifically focused on University of Texas (UT) Football marketing opportunities. The procurement covers promotional services for the 2026 and 2027 football seasons, encompassing comprehensive marketing across in-venue, radio, digital, and social media channels during seven home games starting in Fall 2026. The contract is authorized under Executive Director Order No. 24-0116 and Texas Administrative Code 401.101, with jurisdictions including Travis County and multiple Austin City designations. The primary objectives include enhancing lottery ticket sales and generating revenue for the Foundation School Fund by leveraging UT Football's extensive market presence, which includes a stadium capacity over 100,000, a student body of 53,000, and an alumni base of 580,000. The procurement is specifically a proprietary purchase, indicating limited competitive bidding. The contract's posted date is March 3, 2025, with a submission deadline of March 24, 2025, providing approximately three weeks for review and response.

While the document does not explicitly outline set-aside designations or disadvantaged enterprise requirements, it notes this is a continuation of an existing partnership with A-L Tier II, LLC that has been active since Fall 2016. The procurement appears to be a sole-source or proprietary purchase, which typically limits competitive bidding to the specified vendor. No specific pricing terms or total contract value are disclosed in the available documentation. The contract's focus is on marketing services and sports sponsorship, with the expectation of generating increased lottery ticket sales through strategic sports engagement. The Texas Lottery Commission has historically partnered with A-L Tier II, LLC, suggesting a proven track record of service delivery and added value opportunities. Given the nature of the procurement and the specificity of the partnership, it appears that this opportunity is not broadly open to multiple vendors but is specifically targeted at the current service provider.