Printing & Mailer Services Parker Arts – 2025-2026 Season Direct Mailer

The Town of Parker, Colorado is seeking a vendor to provide printing and mailing services for Parker Arts' 2025-2026 Season Announcement Direct Mailer through RFP 25-010. The procurement involves producing a 36-page, 6" x 9" full-color direct mail piece targeting existing ticket buyers and new residents in specific ZIP codes with significant residential development. The estimated mailing quantity ranges between 60,000-75,000 pieces, with an additional 5,000 brochures to be delivered to the PACE Center. Proposals are due by July 15, 2025, with project award scheduled for July 16, 2025, and print-ready files due the same day. The final mailings must be printed, addressed, and delivered to homes by July 23, 2025. Evaluation criteria will include cost proposal (25%), experience and references (20%), mailing list capabilities (20%), project timeline and delivery (15%), print quality and materials (10%), and customer service and communication (10%). Vendors must submit comprehensive proposals detailing cost breakdown, print material specifications, mailing list sourcing capabilities, sample mailings, proposed timeline, and technical requirements.

The solicitation does not explicitly mention specific set-aside designations or restrictions for disadvantaged enterprises. The mailing list will comprise two components: List A from Parker Arts' existing patron database and List B to be sourced by the vendor, targeting adults aged 35-54 and 55+, with household incomes of $110,000 or more, and children living at home. The total project budget is set not to exceed $62,000, which is all-inclusive of printing, mailing services, and postage. No incumbent vendors are identified in the documentation, and there are no specific references to existing infrastructure or technology integration requirements. Potential vendors should be prepared to provide comprehensive printing and mailing services, with a focus on high-quality direct mail production and targeted distribution to specific demographic groups in the Parker, Colorado area.