Print Materials Services

Travel South Dakota, operating under the South Dakota Department of Tourism, is seeking a marketing agency to provide professional print materials services for tourism promotion. The Request for Proposals (RFP #23RFP8692) targets agencies with extensive tourism marketing experience to collaborate on creating various printed publications, including an annual Vacation Guide, multi-language international guides, scenic drives guide, and additional printed materials. Key deliverables involve designing and producing comprehensive marketing collateral that promotes South Dakota as a compelling travel destination to regional and national markets. Proposals are due by May 23, 2023, with potential inquiries accepted via email to Michele.Ganschow@TravelSouthDakota.com until a specified deadline. Evaluation criteria will likely assess the agency's prior tourism marketing experience, design capabilities, understanding of South Dakota's tourism objectives, and proposed approach to creating engaging print materials. Agencies must submit detailed proposals demonstrating their qualifications, past performance on similar projects, and strategic approach to developing tourism-focused print publications.

While the RFP document does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises, it appears to be an open competitive procurement seeking the most qualified marketing agency. The contract is anticipated to have a three-year term with potential two one-year extensions, suggesting a substantial ongoing engagement. The RFP requires agencies to provide comprehensive details about their team's capabilities, including direct hourly rates for various team members and services. Although specific budget ranges are not disclosed in the provided documentation, the comprehensive nature of the project suggests a significant investment in marketing and print production services. The procurement is specifically associated with Harding County (FIPS Code 46063) but appears to have a statewide scope, indicating potential broad implementation of the selected agency's marketing materials across South Dakota's tourism ecosystem.