PHPA 3334 - Community Engagement Program to Increase Awareness and Uptake of Advance Directives Among Underutilizing Maryland Residents

The Maryland Center for Cancer Prevention and Control is seeking a Community Education organization to develop and implement a comprehensive advance directive awareness program as mandated by Health-General Article 5-516 and 5-626. The primary objective is to create a training curriculum targeting community organization leaders and lay people, with the goal of increasing advance directive understanding and uptake among underserved Maryland residents. Key deliverables will include a detailed training curriculum, community engagement strategies, and the administration of small grants to support local advance directive outreach efforts. The contract opportunity (ID: 67f12b1649afbdbd89043a58) was posted on April 3, 2025, with proposals due by May 8, 2025. Potential vendors should be prepared to demonstrate expertise in community education, health communication, and the ability to design and implement targeted awareness programs for complex healthcare decision-making tools.

While specific set-aside designations are not explicitly stated, the procurement appears to prioritize organizations with deep community connections and experience in health education, particularly those with proven track records working with underserved populations. The contract will likely require strong cultural competency and the ability to develop nuanced educational materials that resonate with diverse Maryland communities. Although the exact budget range is not specified, the inclusion of small grant provisions suggests a comprehensive funding approach that goes beyond standard consulting fees. The selected organization will need to demonstrate capability in developing scalable training programs, managing grant distributions, and measuring community impact. Prospective bidders should carefully review the full solicitation documentation to understand the complete scope of requirements and potential funding allocations for this community engagement initiative.