Period of Purple Crying Apps

The Michigan Department of Health and Human Services is issuing an Invitation to Negotiate for Period of Purple Crying app packages as a one-time purchase order, with proposals due August 24, 2026 and written questions due August 19, 2026 at 3:00 PM ET. The ITN contemplates a single-source award to the National Center on Shaken Baby Syndrome in Farmington, Utah, but invites any potential bidder who believes equivalent products or services are available to submit a written response by August 24 describing their equivalent offering.

The scope covers educational program packages designed to help parents and caregivers understand normal infant crying and prevent shaken baby syndrome and abusive head trauma. Each package includes a 10-page booklet, app activation code, and parent reminder card with content available in both English and Spanish on Google Play and the App Store. The app features information on crying characteristics, soothing techniques, coping methods, safe sleep, infant safety, and self-care; it also includes a baby development tracker for monitoring feeding, crying, sleeping, diaper changes, pumping, measurements, and vaccinations.

The procurement is classified under NIGP commodity code 95685 (Training Material Subscription). Questions should be directed to Nicole Haring, Solicitation Manager, at Haringn@michigan.gov, with answers posted on www.michigan.gov/SIGMAVSS. The ITN document does not disclose estimated contract value, contract term, pricing information, or set-asides.