Pathways Program Direct Mail Outreach Campaign

Augusta County, Virginia, issued Request for Proposal 112201-26-02 on April 28, 2026, seeking a qualified vendor to design, print, and distribute direct mail mailers for the Pathways Program, a diversion and recovery services initiative administered by the Commonwealth's Attorney's Office. The procurement requires full-cycle implementation of professionally designed two-sided mailers with content addressing program eligibility, recovery services, and the Pathways Litter Control Program component, distributed throughout the Staunton-Augusta-Waynesboro region via USPS or equivalent bulk mailing services. Proposals must be submitted by 2:00 p.m. on May 13, 2026, either physically to the Augusta County Finance Department or electronically through the eVA system. The vendor must demonstrate experience in direct mail campaign design and distribution, end-to-end production and logistics management, and familiarity with public sector or health-related messaging. Evaluation criteria include understanding of project objectives (15 points), quality of proposed design approach (20 points), cost effectiveness and projected reach (15 points), vendor experience and past performance (25 points), and ability to execute within the proposed timeline of 2-3 weeks for design, 2 weeks for production, and 2-4 weeks for distribution (25 points). The proposal must include itemized costs for design, printing, distribution, and optional enhancements. A Notice of Intent to Award will be issued ten days prior to the actual award decision.

The RFP does not specify any set-aside designations or restrictions on the types of organizations eligible to respond, nor does it reference incumbent vendors or current contractors. Augusta County will retain all rights to data and materials produced under this contract, which may be terminated at the County's convenience. The total contract budget does not exceed $35,000, establishing the maximum award value for this procurement. Payment terms are structured as net thirty days after receipt of a proper invoice or acceptance of work, whichever is later. The procurement adheres to the Virginia Public Procurement Act and federal standards under 2 CFR 200.317-200.326.