Orlando Magic, LTD. Sponsorship

The Florida Department of the Lottery has issued a Notice of Intended Decision to enter into a single source contract with Orlando Magic, LTD for a sponsorship and awareness campaign focused on education initiatives. The contract involves collaborative programming that includes interactive FAFSA (Free Application for Federal Student Aid) nights, events featuring Bright Futures alumni and Magic personalities, and targeted social media campaigns designed to generate awareness and collect student testimonials. This procurement is specifically for Leon County and follows Rule 53ER07-55(8)(a) of the Florida Administrative Code, which appears to allow for a direct, non-competitive procurement method. The contract opportunity was posted on February 3, 2025, with a response deadline of February 6, 2025, providing a very short window for potential protests or challenges. Any interested parties wishing to contest the intended decision must file a formal written protest with the Agency Clerk located at 250 Marriott Drive in Tallahassee, Florida, within 72 hours of electronic posting on the Department of Management Services' Vendor Information Portal.

While the document does not explicitly outline set-aside designations or specific vendor restrictions, it emphasizes a structured protest procedure that requires a mandatory protest bond for any challenges to the intended award. No specific contract value, budget range, or incumbent vendor information is provided in the available documentation. The procurement appears to be a targeted partnership between the Florida Lottery and Orlando Magic, LTD, focusing on educational outreach and student engagement strategies. The selection of Orlando Magic, LTD suggests a strategic alignment between the sports organization and state educational initiatives, potentially leveraging the team's visibility and community influence to promote educational opportunities. The brevity of the notice and the direct source selection indicate this is likely a pre-negotiated arrangement with specific strategic objectives around student financial aid awareness and scholarship promotion.