Notice of Intent to Award RFP 20*654 OAC Online Flip Book

The Michigan Department of Natural Resources issued RFP 20-654 for the creation and management of a quarterly online interactive flip book newsletter for the DNR Outdoor Adventure Center. The solicitation was posted on SIGMA VSS on January 30, 2020, with proposals due on February 11, 2020, following a fourteen-calendar-day response period. The procurement encompasses comprehensive design, development, copywriting, proofing, production, and website posting services structured as a multi-year agreement. Four vendors submitted proposals by the deadline: Connection Group, Inc.; MessageMakers, Inc.; Michigan Public Health Institute; and Peter Alex Williams d/b/a Paw Graphics Group. The evaluation process required all proposals to demonstrate compliance with mandatory solicitation requirements and be deemed responsive and responsible. All four vendors received PASS ratings on both the Vendor Questions Worksheet and Schedule A-Statement of Work sections, with award determination made to the lowest-priced qualified bidder based on demonstrated responsibility and responsive proposal submission.

Pricing for the online interactive flip book newsletter deliverable ranged from $31,920.00 to $333,715.00, with Peter Alex Williams d/b/a Paw Graphics Group submitting the lowest bid at $31,920.00 and receiving the award recommendation. No set-aside designations or restrictions on organization types were specified in the solicitation, and none of the four bidding vendors qualified as Service-Disabled Veteran Owned Businesses. The Notice of Intent to Award was posted on February 26, 2020, with unsuccessful bidders eligible to request debriefs through Solicitation Manager Lisa Crozier-Green. No incumbent vendors or existing contractors were referenced in the documentation. The contract award reflects a competitive procurement process with substantial price variance among qualified respondents, indicating diverse approaches to delivering the required online flip book newsletter services.