Media/Marketing Contractor – Immunization Education Background

The City of Meriden Department of Health and Human Services has issued Request for Proposal RFP024-71, seeking a media/marketing contractor to develop, implement, and evaluate a comprehensive immunization educational campaign and media outreach program. The primary objectives of this procurement are to promote vaccine confidence and address vaccine hesitancy within the community. Potential contractors must possess expertise in designing targeted communication strategies that can effectively communicate vaccine information and overcome public skepticism. The solicitation is specifically targeting New Haven County in Connecticut and requires the selected vendor to create a robust educational campaign with strategic media outreach components. The procurement timeline is precise, with the solicitation opening on May 31, 2024, at 5:30 PM EDT and closing on June 26, 2024, at 11:30 AM EDT. A vendor question and answer period is scheduled from May 31, 2024, at 5:45 PM EDT through June 19, 2024, at 4:00 PM EDT, during which potential bidders can seek clarifications about the project requirements.

The Request for Proposal is open to all vendors without specific set-aside designations or restrictions on organizational types. No incumbent vendors or current contractors are mentioned in the documentation, and there are no explicit details about existing infrastructure or technology integration requirements. The solicitation documents do not specify an estimated total contract value, budget range, or pricing terms, indicating that vendors will be expected to provide comprehensive pricing within their proposals. Delivery terms are specified as Free on Board Destination, with payment terms to be determined by the vendor. The primary contact for this procurement is Susan Martel at the City of Meriden, located at 142 East Main Street, Room 210, Meriden, Connecticut 06450. Three supporting documents are included with the solicitation: LEGAL2.pdf, the main RFP document, and an Addendum 001, which potential vendors should carefully review to understand the full scope of requirements.