Media Purchaser/Buyer of Advertising

The Connecticut Housing Finance Authority (CHFA) has issued a Request for Proposal (RFP) numbered CHFA 245 seeking a media purchaser and/or buyer of advertising services from qualified firms with offices located in the State of Connecticut. The primary objective is to secure a professional media purchasing and buying partner to support CHFA's advertising and communication strategies. Qualified vendors must submit electronic proposals by January 31, 2022, at 12:00 p.m. EST, with a vendor Q&A period established from January 7, 2022, at 3:45 PM EST through January 17, 2022, at 5:00 PM EST. Interested firms must have demonstrated experience in media purchasing and be capable of providing comprehensive advertising services, with the complete scope of services and detailed requirements available on CHFA's website at www.chfa.org. The procurement is specifically targeting firms with a physical presence in Connecticut, and all responses must be submitted electronically to CHFA. Vendors should be prepared to handle media buying across various platforms and channels, with the ability to strategically allocate advertising resources effectively.

The RFP does not specify any specific set-aside designations or restrictions beyond requiring vendors to have offices in Connecticut. CHFA identifies itself as an Affirmative Action/Equal Opportunity Employer, suggesting a commitment to diverse and inclusive procurement practices. No incumbent vendors are mentioned in the documentation, and there are no explicit details about existing infrastructure or technology integration requirements. The solicitation provides Free On Board Destination delivery terms with vendor-specified payment terms, indicating flexibility in financial arrangements. While no estimated total contract value is disclosed, the opportunity appears open to all qualifying vendors who meet the state office requirement. The primary contact for questions is Shelly Mondo, who can be reached at RFP.RFQ@chfa.org or 860-721-9501. Interested firms should carefully review the complete scope of services on CHFA's website and prepare comprehensive proposals that demonstrate their media purchasing capabilities.