Media Buy Publication in the Chief Executive Magazine

The Missouri Department of Economic Development (DED) has issued a Single Feasible Source (SFS) solicitation for a media buy publication in CHIEF EXECUTIVE magazine, targeting a high-level business executive audience. The procurement covers advertising placement in a business trade publication with a 40-year history, specifically designed to reach CEOs and senior executives of enterprises generating over $50 million in revenue. The publication's audience comprises 90% CEOs who collectively represent 68.3% of U.S. GDP, with the remaining readership consisting of VPs, SVPs, EVPs, Board Chairs, COOs, and CFOs. The solicitation seeks to purchase advertising across multiple platforms, including print magazine, website content, and trade shows, with a focus on sections like the "Best & Worst States for Business" ranking, CEO thought leadership, and monthly economic development features. The procurement period runs from March 17, 2021, at 3:00 PM GMT to March 24, 2021, at 3:00 PM GMT, with all vendors eligible to respond and Lindsay Sanders serving as the primary contact at the DED office in Jefferson City.

The solicitation does not specify any set-aside designations or restrictions on responding organizations, making it open to all vendors. No incumbent vendor information is provided, and there are no explicit details about existing infrastructure or technology integration requirements. The payment terms are set at Net 45 Days with Free On Board Destination delivery, and the document does not include a specified estimated total contract value or budget range. The solicitation covers the State of Missouri and includes local jurisdictions of Clark County and Jefferson City. While no specific evaluation criteria are outlined, the strategic focus appears to be on accessing a high-value executive audience through a targeted media publication that provides comprehensive business leadership content and insights.