Marketing Services 2026

State University of New York at Morrisville is requesting proposals for comprehensive digital marketing services to support undergraduate enrollment objectives under RFP #25-12, with proposals due July 7, 2026 at 1:00 PM EST. The contract runs August 1, 2026 through August 1, 2027 (one year). New York State MWBE goals apply: 16% MBE, 14% WBE, and 6% SDVOB participation.

The scope encompasses developing, implementing, and managing a digital marketing campaign across the contract period, with launch as soon as possible after August 1. The selected firm will manage ongoing campaign execution and optimization to drive undergraduate enrollment. All travel and out-of-pocket expenses must be included in the proposal with no reimbursement from SUNY.

The total annual budget is $225,000, encompassing both media spend and agency fees combined, payable net 30 days following monthly invoices. Previous contractors for identical or substantially similar services include Overit Multimedia, Inc., Encoura, LLC, and Advance Media NY.

Evaluation uses weighted scoring: 50% technical proposal, 10% diversity practices questionnaire (MWBE), and 40% cost proposal. Bidders must provide vendor responsibility questionnaires, diversity practices questionnaires, sexual harassment prevention certifications, procurement lobbying certifications, and non-collusive bidding certifications. Professional liability insurance of $1,000,000 and general liability insurance of $1,000,000 per claim / $2,000,000 aggregate are required.

Questions are due June 23, 2026 at 1:00 PM EST, with responses issued by June 30. Public bid opening is scheduled for July 7 at 1:00 PM EST at the Whipple Administration Building. Contact John Gunerman, Director of Purchasing, at 315-684-6944 or gunermjr@morrisville.edu for the full RFP document.