Legends Sales & Marketing, LLC

The Florida Department of Agriculture and Consumer Services is advertising its intent to enter into a single-source agreement with Legends Sales & Marketing, LLC for sports event promotion and sponsorship services, with prospective vendors able to submit relevant information through September 10, 2026. This is a statutory notice of intent, not a competitive solicitation — the department has determined that Legends Sales & Marketing, LLC is the sole licensing proprietor of marketing rights for Florida State University and exclusively manages multimedia marketing aspects including broadcast, print, and in-stadium advertising, with no alternative source available to facilitate athletic-related advertising purchases at the university.

The scope covers promotional advertising for the "Fresh From Florida" brand through a collegiate sports marketing partnership to be executed during Florida State University sporting events. The contract runs from execution through June 30, 2027. The estimated contract value ranges from $250,000 to $500,000. The procurement is authorized under Section 570, Florida Statutes, which permits the department to promote agricultural products through various media channels. All promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners.

Prospective vendors who believe they can provide these services must submit relevant information to the contact person by September 10, 2026. No bidders' conference or site visit is scheduled. The work is administratively overseen by the Florida Department of Agriculture and Consumer Services' Division of Marketing and Development, with performance tied to Florida State University sporting events in Leon County.