Legends Sales & Marketing, LLC

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement with Legends Sales & Marketing, LLC for collegiate sports marketing services associated with promoting the "Fresh From Florida" brand at Florida State University athletic events. This statutory fifteen business day advertisement seeks potential alternative vendors who might be capable of delivering comparable services before the final procurement decision. The primary objectives include marketing and promoting Florida agricultural products through strategic marketing initiatives at university athletic events, with a contract term extending through June 30, 2025. Interested vendors must submit relevant information demonstrating their capability to provide similar commodities or contractual services by December 9, 2024, directly to the contact person listed in the advertisement. The procurement process specifically requires vendors to prove they can match or exceed the unique marketing rights and promotional capabilities currently held exclusively by Legends Sales & Marketing, LLC.

The procurement opportunity appears to have no specific set-aside designations or restrictions targeting disadvantaged business enterprises. The estimated contract value ranges up to $100,000, with approximately $75,000 anticipated for actual services rendered. Legends Sales & Marketing, LLC is identified as the sole licensing proprietor of marketing rights for Florida State University, which significantly limits potential alternative vendors' ability to compete for this opportunity. The agency will evaluate submissions based on vendors' demonstrated capacity to replicate the specialized marketing services required for promoting agricultural products through university athletic event platforms. No incumbent vendors other than Legends Sales & Marketing, LLC are mentioned in the documentation. The procurement is specifically structured as a single-source procurement, meaning the agency has determined that Legends Sales & Marketing, LLC represents the only viable provider for these specialized marketing services.