Highway Safety Marketing at Various Sporting Events and Other Public Venues

The Missouri Department of Transportation (MoDOT) is conducting an Invitation for Bid (IFB) for highway safety marketing services at various sporting venues and public events throughout the state. The procurement seeks a contractor to provide comprehensive highway safety marketing, including promotion, setup, public engagement, advertising, and education at approximately 30 events across venues such as minor league sports, dirt tracks, high school tournaments, motorcycle events, and daycare centers. Key deliverables include providing in-venue signage at premium locations, making at least three public address announcements per event, hosting Missouri Coalition for Roadway Safety Night sponsorship activities with staffed display tents, and distributing 2,500 schedule posters to local businesses. The contractor must provide all necessary personnel to eliminate the need for MoDOT staff involvement and must service 10 of 13 specified raceway and speedway venues throughout Missouri. The bid requires firm, fixed lump sum pricing for the initial contract period and three potential one-year renewal options, with responses due by December 13, 2022 at 2:00 PM CST. Bidders must demonstrate experience working with law enforcement agencies, Governors Highway Safety Offices, and managing multiple marketing campaigns in Missouri and surrounding states.

The IFB strongly encourages participation from minority-owned and women-owned businesses, with specific goals of 10% Minority Business Enterprise (MBE) and 5% Women Business Enterprise (WBE) participation. Service-disabled veteran (SDV) businesses are also given preference in the bidding process. The contract will be awarded to the lowest and best bidder who meets all mandatory specifications and requirements, with the contract period running from the date of award through December 31, 2023. While no specific total contract value was provided in the documentation, the solicitation covers a comprehensive marketing program spanning multiple venues and event types. Bidders must submit their proposals either electronically through the MissouriBUYS Statewide eProcurement System or as hard copy with prior approval. Payment terms are set at net 30 days, and the contract includes provisions for the Buy American Act for purchases over $25,000. The procurement is specifically focused on Clark County and other locations throughout Missouri, with the primary objective of promoting highway safety through strategic marketing and public engagement initiatives.