Great Start Readiness Program - Preschool Promotion Campaign

Wayne County Regional Educational Service Agency (RESA) is soliciting proposals from outdoor media vendors to provide comprehensive promotional services for the Great Start Readiness Program's preschool awareness campaign across Wayne County and Westland City, Michigan. The procurement encompasses five bulletin billboards (14' x 48'), 15 poster billboards (10'5" x 22'8"), and 50 transit interior advertisements (11" x 42") on Detroit Department of Transportation (DDot) and/or SMART transit vehicles throughout the county. The campaign will execute from July 1, 2018 through September 30, 2018, requiring vendors to provide detailed proposals including pricing for each media type, confirmation of availability during the specified period, and comprehensive information regarding billboard locations on expressways and surface streets and transit vehicle signage specifications. Proposals must include seven attachments: signature pages, detailed proposals, statements of qualifications, notarized ethical standards and conflict of interest affidavits, certificates of liability insurance, and assurances and certifications. The deadline for proposal submission is May 15, 2018 at 10:00 a.m. local time at the Wayne RESA Purchasing Office, with bid opening at 10:15 a.m. the same day. Award will be made to the most responsible vendor whose proposal is determined most advantageous to Wayne RESA, with evaluation based on proposal quality and vendor capability to deliver the specified media placements.

Vendors responding to this procurement must carry comprehensive insurance coverage including workers' compensation ($100,000 per person/$500,000 aggregate), commercial general liability ($1,000,000 per occurrence), professional liability insurance, and motor vehicle liability insurance ($1,000,000 per occurrence), with all policies providing 60 days' advance written notice of cancellation to Wayne RESA. The RFP does not identify set-aside designations for disadvantaged enterprises, incumbent vendors, or technology integration requirements specific to this opportunity. Vendors are responsible for compliance with all applicable federal and state nondiscrimination laws and requirements, and must acknowledge that Wayne RESA is tax-exempt, with vendors unable to claim tax exemption status. The RFP does not specify an award value or budget range for the contract, indicating that pricing will be evaluated as part of the proposal submission process without a stated ceiling or floor amount.