Great Start Readiness Program - Preschool Promotion Campaign

Wayne County Regional Educational Service Agency (RESA) issued a Request for Proposal (RFP #18-005-173) for a comprehensive preschool promotion campaign targeting the Great Start Readiness Program in Wayne County, Michigan. The procurement sought outdoor media advertising services, specifically requiring 5 bulletin billboards (14'x48') on major expressways, 15 poster billboards (10'5"x22'8"), and 50 transit interior advertisements (11"x42") on DDot and SMART transit systems. Vendors were required to demonstrate qualifications for advertising placement across Wayne County's transportation infrastructure, with Wayne RESA providing the promotional graphics. The proposal submission deadline was May 15, 2018, at 10:00 AM, with a bid opening scheduled for 10:15 AM. The promotional campaign was planned to run from July 1, 2018, through September 30, 2018. Qualified vendors needed to showcase their ability to effectively place and manage advertising across freeways, main roads, and transit systems throughout the county.

The RFP did not explicitly mention specific set-aside designations or restrictions on respondent types. Vendors were required to maintain specific insurance coverage, including workers' compensation, commercial general liability ($1 million per occurrence), and motor vehicle liability insurance. No specific budget amounts or funding sources were disclosed in the documentation, and there was no indication of incumbent vendors or existing technological infrastructure requirements. The procurement focused on selecting a media advertising vendor capable of executing a targeted promotional campaign for the Great Start Readiness Program's preschool services. While precise award values were not specified, the scope of the project included multiple billboard and transit advertisement placements across Wayne County, suggesting a comprehensive marketing initiative aimed at increasing awareness of free preschool program opportunities.