Graphic Arts

Detroit Public Schools Community District (DPSCD) issued Request for Proposal #20-0095 for Graphic Arts services on December 18, 2019, seeking qualified graphic design firms to provide comprehensive design and conceptualization services on an as-needed basis throughout the fiscal year. The procurement encompasses art direction, conceptual design, final design output, project management, and interactive design services for both print and digital mediums, with deliverables including flyers, postcards, posters, billboards, brochures, fact sheets, advertisements, vehicle wraps, and motion graphics aligned with the District's Strategic Plan-Blueprint 2020. Respondents must demonstrate capability in delivering designs across multiple formats using Adobe Creative Suite applications, with final presentations in Microsoft PowerPoint, photos in JPG/PNG/TIFF formats, and motion graphics in high-definition MP4/MOV formats, while ensuring all materials are royalty and license-free with intellectual property rights transferring to DPSCD. The RFP required written questions by December 12, 2019, with proposals due on or before 4:00 p.m. on December 20, 2019, submitted to the DPSCD Office of Procurement and Logistics at Fisher Building, 11th Floor, 3011 West Grand Blvd, Detroit, Michigan 48202. Evaluation criteria include responsiveness to the RFP, firm capability and past performance, background and qualifications of staff, relevant experience with similar projects, understanding of project requirements, creativity of approach, references with other school districts, and pricing. Respondents must provide all-inclusive hourly rates for graphic designers, with optional rates for art directors and project managers, confirm capacity to deliver a minimum of 20 hours of service per month, and be prepared to support projects in six languages: English, Arabic, Bengali, Hmong, Romanian, and Spanish.

The RFP documents do not specify set-aside designations, disadvantaged enterprise restrictions, or incumbent vendor information. The District reserves the right to make single or multiple awards based on geographic service area and contractor capacity, with the contract term potentially extending for three additional one-year renewal options for a total duration not exceeding four years, subject to funding availability and positive annual program evaluations. No specific budget allocation or award value is disclosed in the available procurement documents. Payment for services will be made within 45 days of receipt of properly prepared invoices, with all costs contingent on the availability of authorized funds. The District may conduct discussions or request Best and Final Offers (BAFO) during the evaluation process and reserves all rights regarding final award determinations. Intellectual property developed under this contract becomes the sole property of DPSCD.