GGC Brand Assessment

Georgia Gwinnett College (GGC) is issuing an electronic Request for Proposals (eRFP) under the State Purchasing Act to procure a comprehensive brand assessment for the institution. The procurement seeks a qualified firm to evaluate the current perception of the GGC brand, analyze its market positioning, and develop actionable recommendations for enhancing the college's brand identity and strategic approach. Key deliverables are expected to include a detailed market analysis, perception study, competitive landscape review, and strategic recommendations for brand positioning and communication. The eRFP was posted on September 12, 2025, with proposals due by October 6, 2025, providing potential vendors approximately 24 days to prepare and submit their comprehensive brand assessment proposals. The project is specifically focused on Gwinnett County and will require respondents to demonstrate expertise in higher education branding, market research methodologies, and strategic communication planning. Qualified firms should possess significant experience in conducting institutional brand assessments, with a proven track record of delivering actionable insights and strategic recommendations for educational institutions.

While specific set-aside designations are not explicitly outlined in the provided documentation, the procurement appears to be open to qualified firms with demonstrated expertise in brand assessment and higher education marketing. The geographic focus is limited to Gwinnett County, Georgia, which may influence vendor selection. No incumbent vendors or existing technological infrastructure requirements are mentioned in the current eRFP. The procurement does not specify a precise budget range or award value, suggesting that pricing will be a competitive component of the proposal evaluation. Potential respondents should be prepared to provide detailed cost structures that align with the comprehensive scope of the brand assessment project. Interested firms will need to carefully review the full eRFP documentation to understand the complete requirements, evaluation criteria, and submission guidelines for this state and local contract opportunity.