FY22-DBH Social Marketing Services for the Family Wellness and Support Program and Educator Mental Health Program

The District of Columbia is seeking social marketing services for two specific programs: the Family Wellness and Support Program and the Educator Mental Health Program through a competitive procurement process. This contract opportunity, identified by the procurement ID 66c8558fcac5fc795d0f5be7, was posted on August 29, 2022, with proposals due by September 9, 2022. The procurement appears to require comprehensive social marketing expertise focused on developing and implementing strategic communication campaigns targeting family wellness and mental health support for educators. Potential contractors must demonstrate advanced capabilities in developing targeted messaging, creating multi-channel communication strategies, and producing educational materials that effectively address mental health and wellness initiatives. While specific evaluation criteria are not explicitly detailed in the provided information, respondents will likely be assessed on their technical approach, past performance, professional qualifications, and ability to meet the program's objectives. The short turnaround time between posting and submission suggests an urgent need for these marketing services.

The contract opportunity does not explicitly specify set-aside designations or specific restrictions on responding organizations. Given that this is a District of Columbia government procurement, there may be standard local requirements for small, local, or disadvantaged business participation, though these are not directly stated in the available information. The procurement appears to be open to qualified marketing and communication firms with expertise in public health and educational mental health communications. Without additional context, the potential award value or budget range for these social marketing services cannot be definitively determined. Prospective vendors should carefully review the full solicitation documents to understand any potential qualifications, certifications, or specific requirements for participation in this procurement opportunity. Interested firms should prepare comprehensive proposals that demonstrate their capacity to develop and execute effective social marketing strategies for family wellness and educator mental health programs.