Florida Atlantic University Brand Refresh
Closed State & local contract opportunity Posted
- Solicitation number
- ITN-04277
- State
- Florida
- Responses due
Opportunity facts
- Jurisdictions
- UNSPSC code
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
Florida Atlantic University is seeking to partner with a brand strategy firm to execute a strategic brand refresh rollout plan for the university. The objective is to create a consistent and cohesive brand identity that aligns the university's academics and athletics, and eliminates confusion about the Florida Atlantic University brand within the institution, local and national marketplace. The selected firm will be responsible for developing a rebranding strategy, including new name, symbol, or design elements. This Invitation to Negotiate (ITN) is open to all eligible bidders, and the resulting contract will be non-exclusive, awarded solely for the convenience of the university. The deadline for submission is March 21, 2023.
This ITN is open to participation by all eligible bidders, and there are no set-aside designations or restrictions on the types of organizations that can respond. The university reserves the right to cancel this solicitation and acquire the products and services through a pre-existing agreement, such as a State of Florida Contract or Cooperative Contract, if it is determined to be in the best interest of the university. The university has not provided any information about incumbent vendors, current contractors, or budget ranges for this procurement.
Opportunity text
Florida Atlantic University is looking to partner with a brand strategy firm with the expertise and the experience to execute a strategic brand refresh rollout plan to the internal and external audiences of the University.
Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design, for an already-established brand. The idea behind the brand refresh is to create a consistent singular brand that is cohesive between academics and athletics, while eliminating the confusion within the institution, marketplace, locally and nationally about the Florida Atlantic University brand.
(Note: Florida Atlantic University reserves the right to cancel this solicitation and acquire the products and services contained within via a pre-existing agreement, such as State of Florida Contract, Cooperative Contract, etc. if it is determined to be in the best interest of the University.)
This ITN is open to participation by all eligible bidders. The resulting award is non-exclusive; any contract resulting from this solicitation shall be awarded with the understanding and agreement that it is for the sole convenience of the University.
To view this ITN visit: https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=FAU
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