Exclusive Wine Marketing Partner of Denver Arts & Venues

Denver Arts & Venues (DAV) is seeking proposals from wine producers and distributors to become an exclusive marketing partner for several City of Denver public assembly facilities, including Red Rocks Amphitheatre, Denver Performing Arts Complex, Denver Coliseum, and Colorado Convention Center. The Request for Proposal (RFP) aims to select a Wine Partner for a three-year term with exclusive marketing rights across alcoholic, non-alcoholic, and sparkling wine product categories. Proposers must submit a comprehensive Partnership Plan detailing marketing and branding objectives, a Product/Service Plan, and a Pricing Proposal that includes an annual partnership fee. The evaluation criteria will focus on the Sponsorship Plan and Pricing Proposal, with key considerations including marketing initiatives, product trade potential, and annual sponsorship fees. The proposal must include specific marketing and promotional strategies for each location, proposed wine brands, and professional references. Proposals are due on November 7, 2024, at 12:00 PM MST, with the current wine sponsorship agreements set to expire on December 31, 2024. The selected partner will be responsible for providing products, participating in staff educational programs, assisting with venue sales initiatives, and providing marketing assistance.

The City encourages vendors to demonstrate commitment to environmental sustainability and public health protection practices, and requires completion of a Diversity and Inclusiveness form as part of the proposal submission. While specific set-aside designations are not explicitly detailed, the RFP suggests an openness to diverse vendors through the required inclusiveness form. The current wine sponsorship agreements cover multiple high-profile venues, indicating a potentially significant market opportunity. Although specific budget ranges are not provided, the requirement for an annual partnership fee suggests a substantive financial commitment from the selected vendor. The RFP implies that the ideal partner will have robust marketing capabilities, a diverse product portfolio, and the ability to provide comprehensive support across multiple City of Denver venues. The three-year term offers a stable partnership opportunity for a wine producer or distributor looking to establish a prominent presence in Denver's public assembly facilities. The scope of the contract encompasses multiple prestigious venues, including the iconic Red Rocks Amphitheatre and the Denver Performing Arts Complex, which could provide substantial brand exposure and marketing potential.