EOED RFQ for PRF86 Marketing Services

The Commonwealth of Massachusetts Executive Office of Economic Development is requesting quotes for comprehensive marketing advisory services under Statewide Contract PRF86, with quotes due June 12, 2026 at 5:30 p.m. EST. Eligible bidders must be pre-qualified vendors on PRF86 in Categories 1, 2, 3, or 5. Bidders responding with quotes exceeding $250,000 must submit a Supplier Diversity Plan with a minimum 1% commitment to SDO-certified diverse businesses.

The scope includes strategic advisory services, brand development and identity creation, stakeholder and partner marketing coordination, paid media coordination, creative and content services, earned media and public relations support, project management and financial administration, and performance measurement and KPI tracking. Deliverables encompass quarterly market and media reviews, brand identity system creation with cobranding guidelines, a 12-month media calendar, on-demand creative deliverables, media outreach and communications planning, budget reporting, and performance and KPI reports.

Compensation is structured as fee-for-service with pass-through marketing initiatives processed at net cost. The successful bidder receives no more than a 10% markup on pass-through costs and no guaranteed minimum. EOED reserves the right to negotiate final compensation with qualified bidders. The initial contract term extends to June 30, 2027, with potential renewal or extension by written agreement.

Evaluation is weighted as follows: relevant experience and past performance (20 points), strategic approach and methodology (25 points), work plan and execution capability (15 points), team structure and capacity (10 points), pricing and cost structure (15 points), and supplier diversity plan (15 points). Bidder questions are due May 29, 2026 at 7:30 p.m. EST, with Commonwealth responses posted by June 8, 2026. The Notice of Apparent Successful Bidder is estimated for June 24, 2026. No federal funds will support this contract.