Enrollment Marketing

The state of Maryland is seeking a multi-year contract for enrollment marketing services, targeting a higher education institution that requires strategic marketing support to enhance student recruitment and enrollment. The primary objective is to develop a comprehensive marketing strategy that builds brand awareness, highlights institutional programs and value, and ultimately increases inquiries and applications from qualified prospective students. The selected contractor must demonstrate extensive experience in higher education enrollment marketing and possess the capability to create and execute a recruitment search strategy aligned with the College's enrollment and revenue goals. Key deliverables will likely include market research, targeted marketing campaigns, digital and traditional advertising strategies, and analytics-driven recruitment approaches. The contract opportunity, identified by State Local Contract Opportunity ID 6830e1b3573d0373ae09ef54, was posted on May 22, 2025, with proposal submissions due by June 12, 2025, providing potential vendors approximately three weeks to prepare and submit comprehensive proposals.

While specific set-aside designations are not explicitly detailed in the provided information, the procurement appears to be open to qualified marketing firms with specialized higher education enrollment experience. The contract seems designed to attract experienced contractors with proven track records in developing strategic marketing solutions for academic institutions. Potential respondents should be prepared to demonstrate their capabilities through detailed proposals that showcase their understanding of higher education marketing dynamics, target audience engagement strategies, and measurable recruitment outcomes. Although exact budget ranges are not specified, multi-year contracts in enrollment marketing typically represent significant financial opportunities, potentially ranging from $100,000 to $500,000 annually depending on the institution's size and marketing complexity. Interested vendors should carefully review the full solicitation documents and be prepared to provide comprehensive evidence of their expertise in developing successful enrollment marketing strategies that can directly impact student recruitment and institutional revenue goals.